![]() ![]() You want to make sure they really are evergreen and don’t make reference to things that are happening in your business or the news that will be out of date if you end up using the episode 6 months from now.įinally, you want to have a list of episode ideas, or really good friends that can be tapped if you ever find yourself on recording day without anything to say. The next best thing to do - and ideally this is in addition to recording with a runway - is to have a couple of evergreen episodes you’ve recorded in advance that can be slotted into the calendar if you ever need a last-minute episode. The best way to be prepared for the unexpected is to prepare for the unexpected! You do this by creating a recording runway, where you’re recording episodes now that are going to be released a few weeks in the future and that gives your whole workflow wiggle room. Your podcast is a promise to your audience, when you say you’re going to release, you must do so. As Tom Fox from the Compliance Podcast Network says: The list goes on and on, and eventually one or more of these things will happen, possibly all at the same time.īut if it is at all possible, you need to maintain your release schedule. Guests can cancel last minute, you can lose power in a storm, and work emergencies can crop up. There are always going to be things that go catawampus. Here’s how that conversation might sound: How to maintain consistent episode uploadsSo what do you do when a deadline needs to be met and you’re staring at the proverbial blank page with your microphone starting accusingly at you from the boom arm? First, if you are currently a podcast producer who will lecture clients at length about the importance of runway and backup episodes you give yourself a bit of a stern talking to. How to prepare for unexpected production woesFour strategies to help you generate an episode topicĭon’t forget to join us for our free monthly strategy calls on the third Thursday of every month. Listen to the episode or continue reading the blog post. ![]() Join me on The Company Show as we explore the different strategies you can use to make sure that you always have an episode ready to go. But we don’t always have them, despite the best of intentions and it happens to everyone. In a perfect world, you’ll have plenty of runway for episodes going into the future by a couple of weeks, or evergreen shows ready to be inserted at the drop of a hat. This is an unenviable position to be in, but we’re all there from time to time. There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. Every business is different, and so is every business podcast. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. ![]() This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.īut if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. ![]() Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. The Company Show is a podcast about running a podcast for your business or company. ![]()
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